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Your New Financial
Future Awaits.

Generations of St. Petersburg families have trusted us to listen, plan, and guide. Every new day adds to your financial future.

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The New Day Difference

The New Day Difference

At New Day Financial Advisors, we believe exceptional financial advice extends far beyond managing investments. We help coordinate every aspect of your financial life—bringing together investments, retirement planning, tax strategies, insurance, estate planning, and legacy planning into one comprehensive strategy designed around you.

  • Every recommendation begins with one question: What is in our client's best interest?

  • At New Day Financial Advisors, boutique service is backed by institutional strength. Your investment assets are securely custodied at Fidelity Investments, and we leverage the research, investment resources, and specialized expertise of Mariner Wealth Advisors alongside relationships with many of the nation's premier investment managers, insurance carriers, annuity providers, and financial institutions. This extensive network enables us to build customized strategies designed around your goals—not the limitations of a single company or product.

  • We coordinate investment management, retirement income, tax strategies, insurance planning, estate planning, and business planning so every financial decision works together.

  • With access to hundreds of investment and insurance solutions, our recommendations are driven by your goals—not limited by proprietary products.

  • We believe the best financial advice begins with listening. Our clients value long-term relationships, personal accessibility, and thoughtful guidance through every stage of life—from day-to-day wealth management to legacy and estate planning.

  • Life changes. Your financial plan should too. Through regular reviews and proactive guidance, we help keep your plan aligned with your changing goals and priorities.

Why Choose Us
A Steady Hand
For Every New Day.

At New Day Financial Advisors, we believe great financial advice is about far more than managing investments. We coordinate every aspect of your financial life—helping your investment strategy, retirement income, tax planning, insurance, estate planning, and legacy goals work together. By collaborating with your CPA, estate planning attorney, and other trusted professionals, we help simplify complex financial decisions while working to preserve more of what you've built for both your lifetime and the generations that follow.

Protect

Plan

Prosper

Who We Serve
Plans Built Around You.

No two people are alike, therefore no two plans are alike. We listen first, then craft a strategy that fits your life and the people you love.

Families & Individuals

Families & Individuals

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Pre-Retirees & Retirees

Pre-Retirees & Retirees

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Generational Wealth

Generational Wealth

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Our Solutions
A Comprehensive Plan, In One Place.

Listening, planning, educating, guiding —
all part of the same conversation,
all built around the life you want to live.

Comprehensive Wealth Planning

Comprehensive Wealth Planning

Built Around You
No Two Plans Are Alike.

Every recommendation is shaped by your life — your people, your priorities, and the future you're working toward.

Investment Management

Investment Management

Built Around You
Customized Investment Management

Every investment strategy should be as unique as the person behind it. That's why we pair customized portfolio management with professionally designed investment strategies from experienced CFP® professionals.

Retirement Strategy

Retirement Strategy

Built Around You
Peace through Planning

You've spent a lifetime building your future. We help you protect it with an intentional retirement plan designed to manage life's uncertainties, so you can move forward with confidence and enjoy true peace of mind." for the wording.

Estate & Legacy

Estate & Legacy

Built Around You
Protect what matters most

Your greatest legacy isn't what you leave behind, it's the impact you leave on those you love. We'll help you create a plan that protects both your family and everything you've worked so hard to build.

Business Solutions

Business Solutions

Built Around You
Your business. Your future.

Your business is one of your greatest assets. We help business owners create strategies for growth, succession, tax efficiency, and retirement so your business supports both your success today and your future tomorrow.

Who We Are
Independent. Objective.
Built For The Long Term.

With a multi-generational legacy of serving the St. Petersburg community, building lasting relationships on a foundation of trust. As fiduciaries, we are legally and ethically bound to always put your best interests first—free from the pressure of commissions, quotas, or product sales.

Combining deep local roots with a forward-thinking approach, we treat you like family, delivering the honest, personalized guidance you need to navigate your financial future with absolute confidence.

Meet The Team

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Our Process
Listening Comes First.

You are unique and we understand that. We take the view that working in concert, we can make an achievable plan to realize the life you desire.

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Listen

Understanding your story. Before we look at any numbers, we want to hear about your life. We take the time to deeply understand your values, your concerns, your history, and your dreams for the future, ensuring everything we do is built around you.

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Plan

Mapping your path forward. We analyze your current financial landscape and craft a customized blueprint tailored to your goals. Whether you need a one-time roadmap or an ongoing strategy, we outline clear, actionable steps to get you where you want to be.

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Implement

Bringing your strategy to life. A great plan only works if it's put into motion. Whether we are coordinating your portfolio, aligning tax strategies, or setting up protection solutions, we handle the heavy lifting—either alongside you or directly on your behalf.

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Guide

Navigating life’s changes together. The markets will shift and life will happen. As your fiduciary partner, we provide steady, proactive guidance through every transition, helping you avoid emotional pitfalls and keep your eyes focused on the big picture.

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Review

Measuring progress and evolving. Comprehensive Wealth Planning is a continuous journey, not a destination. We connect regularly to review your progress, celebrate milestones, evaluate your portfolio, and refine your strategy to ensure it always aligns with your changing life.

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Insights To Guide Your Path.

A library of perspectives on planning, markets, retirement, and life — written for the families we serve.

Steps to Protecting a Child with Disabilities

Steps to Protecting a Child with Disabilities

Planning for children with special needs can be confusing but by working together, we can help navigate those challenges.
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Coaches

Coaches

Coaches have helped you your whole life, in ways big and small. We'd like to be one of them.
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It May Be Time for a Financial Checkup

It May Be Time for a Financial Checkup

It’s never a bad time to speak with your financial professional about changes in your situation.
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The Big Pause

The Big Pause

This handy interactive explains which essential government services are affected by a shutdown.
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Get In Touch
Begin Your New Day.

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